Young people seek confirmation of their own gender on social media, Tillmann said. The decisive factor could be their constant presence online: 70% of all 16-to-24-year-old Germans encounter influencers on social media every day regardless of whether they click on their links consciously or by chance. With a focus on the energy sector, Stephan is the CEO of the tetraeder group, a consulting and service company for information and communication processes within planning processes. Sophie is also a part-time fashion lecturer who believes that sustainable fashion is not restricted to clean lines, muted tones, and basic capsule wardrobes; rather, it should be as fun, creative, and vibrant as anyone would want it to be. Erin was a consultant on the award-winning TV show War On Waste and helped organized several environmental groups such as Plastic Bag Free Victoria, Zero Waste Victoria, and Zero Waste Festival. Since then, the Cologne native has been vlogging about lifestyle, fashion and cosmetics. She creates sustainable looks that pull inspiration from the patterns, colors, and movements of natural surroundings, projecting a fresh fierceness equally at place at a fashion shoot or on the street. Tara began her low waste journey back in 2017. By sharing these stories on the platform, sustainability influencers Instagram help to educate others about the need for sustainable practices. Green women influencers share their knowledge, skills and experiences with their followers. GEEVIE AND SOPHIA @sustainyrself (60.2K), 32. KARISHMA PORWAL @_makeearthgreatagain (4,818), 95. It is true that children and young people have always wanted to become pop stars or professional athletes, Meier said,"but today it seems considerably more feasible for people like you and me to get on the social media pedestal and become successful.". Greta Thunberg @gretathunberg 2. Karishma runs an Instagram page @_makeearthgreatagain, where she voices out her concerns about climate crises, plastic pollution, and other related environmental and social issues. Marisa Becker also raises awareness via a podcast. Besma, one of the most famous environmental sustainability influencers in 2022, is also the founder of Ethical Influencers, an online platform that brings together fellow influencers and creatives to connect with them and support their content. Top 25 influencers in the renewable energy industry in Germany, If youd like to work with other passionate experts on our team, or learn more about our purpose and corporate values, then see our. Shae hopes that, through her blog, she can empower women to be more conscious about their purchasing decisions without sacrificing beauty or being their best selves. Bibis subscribers are mainly interested in friends and family (40%), fashion (31%) and sports and fitness (27.6%). Connie Cao is Melbourne-based travel, lifestyle, home & sustainable living blogger, photographer, and influencer. Do sustainability brands work with eco friendly influencers? She became viral for collecting all of the waste she has created in a 16oz mason jar. The cases each represent a specific generic . Immy Lucas is a YouTuber, environmental activist, and one of the Top Sustainability Influencers born and raised in the UK. Nasemann writes about sustainable fashion standards, natural cosmetics and the ecological footprint of different materials, provides shopping hints and arouses interest in ethical fashions with superb photographs. Shes currently a marketing manager at Vive with the mission of helping vegan brands and products grow their social media presence. Sustainability issues are increasingly influencing shopping behaviour. Stefanis a university professor for Electrical Energy Technology - Sustainable Energy Concepts at the Paderborn University. Sustainable fashion influencers took an intrinsically over the top, famously wasteful industry, and called it out. Germany, Austria, Switzerland in 2019 in the Favorite Social Star category. FB TW. Most environmental influencers are regular people who have committed to leading more sustainable lives, while some are well-known celebrities who are aiming to make the world a better place. This is particularly true in the fashion industry where slow, low impact fashion is now preferred over fast fashion. Since Marie Nasemann reached third place in the TV talent show Germanys Next Topmodel in 2009, she has come to know the fashion industry very well. one of the top sustainability influencers. Sustainability is a megatrend of the 21st century. Consequently, she founded Green Suitcase Travel, a lifestyle platform that showcases responsible travel. The criteria for eco-friendly gardens included: Insect friendliness, watering places, nesting aids, wilderness areas for hedgehogs and mice, or bio-composting. Jobboard Influence, 2022 Kolsquare. Sarah Robertson Barnes, one of the most famous environmental sustainability influencers in 2022, is a zero-waste educator, speaker, content creator, technical writer, and small business consultant who offers a wide range of services tailored to suit the sustainability goals of her clients. The 18- to 24-year-old, mainly interested in friends and family (38.2%) and toys and children (21.7%). Sustainability is en vogue. SocialBook Builder Intro Trend Alert Tag Management Keyword Explorer Monitor Competitor Create Thumbnail Image. The problem is that the boundaries between advertising and content are becoming blurred on social media. Package Free has diverted hundreds of millions of pounds of waste from landfills since its inception. Eco friendly influencers are individuals who are passionate about the environment, sustainability, and green living. Because more consumers are choosing ethical and affordable used items, forward-thinking brands are innovating ways to capture the interest of their target consumers. Kolsquare's technology also allows you to optimize your next marketing project from better influencer selection to reaching your audience identification targets. are 20 years old and want to use social media to draw attention to things that [they] care about, as they told, , in an interview. Bibis subscribers are mainly interested in friends and family (40%), fashion (31%) and sports and fitness (27.6%). The pair are 20 years old and want to use social media to draw attention to things that [they] care about, as they told STERN, the German online magazine, in an interview. Subscribe here: Everyone can make the world a better place, Model Marie Nasemann runs a blog called fairknallt. Karen Housel is a sustainable fashion and lifestyle blogger, who believes that being eco-friendly doesnt mean compromising what you enjoy in life. She challenged herself to go zero waste by the end of the year, and not to buy clothes for a whole year. An avid thrifter that she is, she loves toreworkexisting materials from secondhand shops into fashionable outfits and DIYs. Diegois a Development Manager for the utility scale section at Steag Solar Energy Solutions GmbH. Environmental and social justice advocate Celine Orsatti, also one of the most famous environmental sustainability influencers in 2022, is a French girl with Italian origins. Through her account, Lesswaste_birdie, she aims to raise awareness on important environmental issues and to share her own experience of living a sustainable lifestyle.. Sustainability influencers Instagram also works with companies and brands that share similar environmental goals. Manuela Barn, a Colombian-American content creator, speaker, one of the top sustainability influencers, and environmental activist, began her journey to sustainability in 2015, after her world travels exposed her to undesirable environmental degradation caused by plastic pollution. We use YouTube to embed content that may collect data about your activity. Their voices are more crucial than ever as we confront more and more environmental issues. SARAH ROBERTSON BARNES @sarah.robertson.barnes (18.2K), 64. Robert also has a PhD in political science. Robertis the current Managing Director at the German Renewable Energy Agency (Agentur fr Erneuerbare Energien). Piwik is not available or is blocked. Juliens followers are both female (50.8%) and male (49.2%) aged mainly between 18 and 24 years old. Users are most interested in news (36.5%), you the top 10 influencers in Germany, compiled using the Kolsquare database of German and international influencers. "Sustainability, for me, is about being resourceful," Nguyen told Input in an interview. German Architect Combines Sustainability with Agricultural Influences in Utah The Barn Haus by Atelier Jrg Rgemer aims to show that resilient, sustainable buildings can be developed within. TAYLOR PFROMER @taylor.pforwords (42.7K), 41. Lauren Singer is an environmentalist, entrepreneur, blogger, and one of the top sustainability influencers who is a firm advocate of a zero-waste lifestyle. Her tips always include a list of resources for further research. since 2014. On Instagram, she launched #sustainabilitysciencesunday, a weekly series that provides simple sustainability science experiments that can be done at home. Since then, she has been writing and sharing about the joys and challenges of living a green lifestyle. He has over eight years of experience in the renewable energy sector, specialising in areas such as data analysis, corporate communications, and community . In the following lines, you will find a list of influencers in Germany that will help make this happen. Born in Aachen, Germany, Julien Bam is a web video producer, singer, voice actor and podcaster whose real name is Julien Zheng Zheng Kho Budorovits. Taylor created her site called Pforwords to share her musings, ideas, inspirations, and practical tips to go zero waste while saving as much money as you can. She is followed by one million people on Instagram (engagement rate 6.88%) and 9.2 million on TikTok (engagement rate 1.43%). Siemens Energy was the most engaged tech brand in the global environmental sustainability debate over the time period 1st March to 30th May 2019. The 23-year-old started her YouTube channel while still in high school in 2013. Cat, the woman behind the Instagram account @simpleishliving, is a Brisbane-based sustainability influencer who is well-known for her low waste and minimalist lifestyle. one of the most famous environmental sustainability influencers in 2022. and one of the best environmental influencers, fashion resale market is swelling, growing 21 times faster than the retail market. Gillian, one of the top sustainability influencers, first embarked on her journey to minimalism and slow fashion in 2015 after massive de-cluttering of almost half of her belongings. Erin Rhodes is a widely-known blogger, best-selling author, speaker, community activist, and sustainability influencer in Australia who is on a mission to engage with individuals, businesses, and government to redefine and lessen waste. What content do sustainability Instagram influencers produce? Environmental influencers are assisting in setting the course for this transformation, and we all have a part to play in it. Her career path took a different turn when she lost her mom to a terrible illness and became a parent herself. As one of the most famous male sustainability influencers in 2022, he has been featured on thousands of media outlets including National Geographic, BBC, CBS This Morning, Discovery Channel, USA Today, LA Times, The Guardian, Huffington Post, and many more. This sustainability activist and stylist straddles the boundary between fashion and nature seamlessly. But I really want to stress that we cant save the climate simply as consumers. She aims to be a living inspiration to others on how to be a conscious consumer by sharing her life and works through her Instagram and blog. Why are sustainability influencers Instagram so popular? Additionally, it entails using resources more effectively, producing less waste, and consuming less. She had her first book, Urban Eco, on sustainable lifestyle for busy people published in 2019. Just sustainability is a concept that emerged from the environmental justice movement, which seeks to address the disproportionate burdens of environmental . Even the German federal government spends money on influencer marketing in 2020, that amounted to 224,000 euros ($265,796). Xi shares recommendations for Chicago trips, Midwest hikes, travel, & sustainable living through her Instagram and TikTok accounts. While she still muses about traveling, she now covers restaurants, hotels, shops, major attractions, and more that promote a sustainable mission and leave the world a little greener. When sustainability brands partner with eco friendly influencers, they can leverage their influence to spread awareness of sustainable lifestyles and products. Among others, he has helped to build the biggest MW PV Systems at Shell Solar. They are using social media platforms to advocate for a better fashion industry. followers, aged between 25 and 34, are mainly female (81.8%), while the main topics are of course restaurants and food (77%) as well as sports and fitness (52%). Sustainability Instagram influencers also often share tips and advice on how to lead a more sustainable lifestyle. With a belief that sustainable living should be hip, not hippie, Wendy is on a mission to bust myths about sustainability and to make it simple, attainable, and affordable for everyone. Grenada-based couples Vivien and Aaron are often globetrotting with a deeper purpose of sharing a message about sustainable travel and low waste living. Melissas sister, Jasmine, worked as a model after graduating from high school, bringing her own food to photo sessions and eventually starting a meal delivery service, which Melissa followed. Theyve also been linked to the clean eating and health movements, though they claim they never discuss it in their books. As one of the top sustainability influencers, sheconducts a clinical nutrition practice, produces the Sustainable Dish Podcast, and lectures about human nutrition, sustainability, animal rights, and social justice across the world. Inspired by the small steps shes taken toward sustainability, Valerie decided to create an Instagram account in December 2019, with the hope of showing to others that it doesnt take a lot to make small changes to help reduce the impact on the environment. For Kira small actions can collectively make a big difference, as we all have the power to vote, invest, make lifestyle choices, become activists, and demand change to create the future we want. Check out our State of Green of Germany2021! This made her believe personal finance is just as important as zero waste living if you truly want to live a sustainable life. Nevertheless, or precisely because of this, more and more companiesresortto so-called "influencer marketing." Since then, the Stuttgart-based blogger has expanded her business and now works in a team of three, including her husband, on recipe videos, e-books and other editorial content. For many of us, 2020 is the year we've made the resolution to do our small part to contribute to a more sustainable way of living. Influencers As an eco-content creator, Nicole, one of the most famous environmental sustainability influencers in 2022, has partnered with several brands such as Organic Basics, Vivo Barefoot, and Brita to name a few, and aims to help more environmentally-conscious brands to grow their platform through content curation, copywriting, and SEO. Four million subscribers* follow him on YouTube, six million on Instagram (engagement rate 3.95%). His followers are both female (49.10%) and male (50.9%) while his target audience is also mainly between 18 and 24 years old (54%). Anitas first book A Zero Waste Life: In Thirty Days published by Penguin Random House, Australia is available at all good book stores. Florida-based Natalie Kay Costello, one of the best environmental influencers, used to be in the fast fashion industry for 7 years until she decided to leave and started working on something she deeply cares about sustainable fashion. Her platform also provides honest reviews of sustainable products and services and tips that encourage people to live more sustainably and ethically. It is also an economic and social imperative. Kate has been living a disposable plastic-free life for a decade and has developed effective strategies on how to reduce single-plastic use, which she shares in her book, I Quit Plastics, a practical guide that is packed with information, how-tos and tips to help you cook, clean, shop, wear and live plastic-free. Ketan Joshi ( @KetanJ0) Ketan Joshi is a sustainability expert and science communicator focussed on clean tech and climate change. Jessica Clifton is a digital creator, lifestyle blogger, ethical fashion enthusiast, and one of the Top Sustainability Influencers based in Arizona who is on a mission to share her knowledge about sustainable living by offering advice, zero waste tips, product reviews, and her personal experience on her Instagram. She has become a well-respected voice in the larger sustainability movement since she started her advocacy for social and environmental justice in fashion and minority representation. The first place by influencer type goes to business leaders (59.3%) and the last spot in the top 3 is for journalists (13.5%). Influencers are using social media to inform and promote positive #sustainability messages. Kate firmly advocates conscious consumerism and is a huge fan of preloved items, DIYs, and supporting local businesses. Alli Cherry is a California-based content creator who has a keen interest in natural living, attainable sustainability, and personal style. Just one year later, she won the best food blog in Germany award. She left her high-stress job and enrolled at the Institute of Holistic Nutrition to become the Certified Holistic Nutritionist that she is now. Eng. It cant be denied that industrial processes have a huge impact on the environment. This inspired her to start a blog in 2014 that she named Curiously Conscious, to document her experiences and progress toward sustainability. This type of marketing with eco friendly influencers also allows them to target specific demographics and raise brand visibility in a natural, organic way. According to her, she wants to keep sustainable living as simple, practical, and approachable as possible. SAMANTHA WHITE @livingwastefree (24K), 51. From a young age, Wendy Graham has already shown a keen interest in sustainability, which is why she took up Environmental Geography in college and an MSc in Environmental Sustainability thereafter. With a mixture of fun and style. They are passionate about sustainability and are dedicated to educating others about the importance of taking action. For the most part, the 29-year-old is followed by women (71.6%). This, in turn, is because German youth use media in a totally different way than in the past. Many young people in Germany love imitating the lives of their online idols, mostly because they feel like they can be just as successful and attractive as influencers. Sustainability content directly challenges the 'throwaway culture' espoused by the fashion industry. Meera Jain is an educator, speaker, social media content creator, one of the best environmental influencers, and an avid eco-warrior behind the blog and an Instagram account named The Green Mum. This is why she created Sustainable Daisy to be an accessible platform for every woman looking for a moresustainable,eco-friendlywardrobe, beauty routine, and lifestyle. Aside from her blog, she also has an up-and-coming YouTube channel where she shares garden-to-plate recipes, gardening tips, and just about anything to help others start living more sustainably. Instagram and the like remain the primary business models for influencers. Sustainability Instagram influencers may do this by featuring guest posts from these people or by sharing their stories about how theyve implemented green practices into their lives or businesses. They are armed with the most recent science and a thorough grasp of environmental concerns. In todays fast-paced society, there has been a growing clamor for the protection of the environment against unethical industrial practices and waste production. 17-year-old Jamie Margolin is the founder and co-executive director of Zero Hour, a youth- and women of color-led movement that aims to support new young activists and organizers with the tools, training, and resources that they need to fight climate change and protect our natural resources. The first Sustainability Social Media Ranking from sustainability communications agency Context, looked at how 100 companies use Twitter to communicate sustainability messages.In a new report, Context analyzes how companies use LinkedIn for sustainability communications.. Her blog and YouTube Channel, both named Hey Ashley Renne, serves as a platform to educate and inspire others to help end animal exploitation, protect our natural environment, and improve health and wellness through sustainable, plant-based lifestyle changes. Check our LCOE calculator. Influencers are entertainers, trendsetters and billboards rolled into one. UK-based Stephanie Forrow is a digital marketer, and one of the best environmental influencers, with a passion for low waste and green living. Her IG feed is packed with tips on how to reuse common household items like toilet paper rolls. Her Instagram is an insight into her busy day-to-day life filled with fun-loving fashion. This expertise of eco friendly influencers can help sway potential customers who may be hesitant to purchase from a company that does not promote eco-friendly values. The 29-year-old has 5.9 million subscriptions on YouTube and 8.1 million followers* on Instagram, with an engagement rate of 4.48%. Sustainable lifestyle blogger, and one of the best environmental influencers, Lottie, learned about sustainability first from a friend who is deeply passionate about it. They often share stories about how climate change or other environmental problems are affecting people and the planet. She began her journey to sustainability only a year ago and observed how most zero-waste advocates rarely talk about the realities of the movement. Since 2018, she has also starred in the ZDF television series Frhling and won the Nickelodeon Kids Choice Awards for Germany, Austria, Switzerland in 2019 in the Favorite Social Star category. Her ultimate goal is to inspire and empower others to make better choices for themselves and the planet, but with an open invitation to learn from other peoples journey as well. Disproportionate burdens of environmental attainable sustainability, for me, is because German youth use media in totally... Passionate about the importance of taking action or other environmental problems are affecting people and the planet people published 2019. Toilet paper rolls of helping vegan brands and products their target consumers platforms to for. 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