56. .footer-wrapper td{ font-size:14px; After moving to segregated Atlanta, Herndon opened several barbershops including the upscale Crystal Palace in 1902. . In 1905 he became the founder and president of what he built to be one of the United States' most well-known and successful African-American businesses, the Atlanta Family Life Insurance Company (Atlanta Life). #move-to-top, .th_more_posts a#more_posts:hover, .widget .search-submit:hover, .search .search-submit:hover, #commentform #commentSubmit:hover, #commentform input#submit, .tagcloud a, .mc4wp-form input[type=submit], ul.paging li a:hover, ul.paging li a.current, input[type=submit]:hover{ Such burial associations were among the first types of thriving black business ventures after the Civil War, but a new Georgia law required all insurance companies to deposit $5,000 with the state as security against all claims. As one of the South's leading black business leaders, Herndon was friendly with both Booker T. Washington and W. E. B. Cite this article Pick a style below, and copy the text for your bibliography. He was even a delegate to the first conference of the National Negro Business League organized by Washington in 1890, and was involved in Du Bois's 1905 Niagara Movement, a conference held in Fort Erie, Ontario that eventually led to the formation of the National Association for the Advancement of Colored People (NAACP). Sign up to receive GPB Event announcements via Email. You can visit it in Vine City at 587 University Place NW. }. .flex-slider .read-more.read-more-slider a,.flex-slider.button-two .read-more.read-more-slider a,.flex-slider.button-three .read-more.read-more-slider a{color:#fff;border-color:#fff;background:rgba(0, 0, 0, 0);} 20042023 Georgia Humanities, University of Georgia Press. Looking to make his fortune in a place that offered better opportunities for blacks, Herndon relocated to Rome, Georgia, and then Chattanooga, Tennessee, but at one point was so discouraged by his business setbacks that he thought about quitting altogether and taking in a job a plow factory. Do you know of anyone whose life has followed a pattern similar to that of Alonzo Herndon? margin: ; His full name is Alonzo Franklin Herndon. Arriving in early 1883, he secured employment as a barber in a shop on Marietta Street owned by William Dougherty Hutchins, an African American. He was one of 25 people enslaved by his father, who never acknowledged paternity of him. With the Southern economy wrecked, she was forced to accept payment in molasses, potatoes, or other provisions in order to feed her sons. 1858-1927 Alonzo Herndon parlayed success as a barber and as the owner of upscale barbershops into a business empire. The firm grew rapidly in the 1920s, expanding its operations. .last-btn #menu >li:last-child > a { Herndon began to appreciate the acumen of operating good business when dealing with people, a quality that would come to serve him greatly later in life. Later, in 1905, he joined WE.B. McNeil had studied dramatic arts in Boston and New York, receiving the Belasco Gold Medal for excellence in expression in 1908. color:#5a5d5a; On this Wikipedia the language links are at the top of the page across from the article title. Alonzo Herndon Stadium, home to Atlanta Beat, Georgia Mustangs - Football Ground Map Football Ground Map Home Buy Rob a Pint CHEERS! . Alonzo Franklin Herndon was born on June 6, 1858, in Social Circle, Georgia, which is located in Walton County. He began by buying a failing mutual aid association in 1905, when the state of Georgia increased capital requirements for such businesses. } She still harbored dreams of a career in acting, however, and had agreed to marry Herndon only if he promised to let her pursue it. Clergyman, activist, author Only a year later, he was invited to move his premises to one of the citys fanciest hotels, Markham House. (2004). img#wpstats{display:none} Alonzo is originated from United States. It was located 40 miles to the east of Atlanta. At the time of. Herndon was a successful entrepreneur who made significant contributions to the civil rights of African-Americans as well as their continued higher education after high school. } he had great clientelle with the money he was getting he was able to invest in real estate.he bought more than 100 rental houses and commercial property in auburn avenue in atlanta. In 1905 he purchased a failing mutual aid association, which he incorporated as the Atlanta Mutual Insurance Association. color:#494bbc!important; Today the home is registered as a National Historic Place. Tweet. Herndon and the prominent writer and abolitionist Frederick Douglass both spent their early years in slavery. Despite his beginnings as a slave, through hard work and determination Alonzo was able to make his own success. content:'Main Menu'; Herndons wealth and business position brought with it a great deal of social responsibility, and the African American community looked to him for leadership in a number of areas. Total Assets: $114.35 billion (1994) When he turned 20, Herndon left the farm with just $11 dollars and a year of schooling. Norris eventually settled down and earned an M.B.A. from Harvard in 1921, where he was one of two blacks in his class. At his death in 1927, his real estate was assessed at nearly $325,000. He gave generous support and resources to such local institutions and causes as the YMCA; Atlanta University; the Leonard Street, Carrie Steele, and Diana Pace orphanages; the Herndon Day Nursery; and the First Congregational Church. Du Bois Niagara Movement. letter-spacing:0.4px; The Herndon family home was eventually turned into a museum, and was placed on the National Historic Landmark Register in 2000. Born into slavery in Walton County on June 26, 1858, Alonzo Franklin Herndon grew up on a farm in Social Circle, forty miles east of Atlanta. s.parentNode.insertBefore(t,s)}(window, document,'script', Alonzo Herndon has been a part of the Entrepreneur list. Subscribe to ournews alerts here, follow uson Twitterand like us onFacebook. letter-spacing:0.7px; U.S.A. He eventually settled in Senoia, Georgia to work as a farmhand; here he started to learn the barbering trade, considered a good one at the time. His mother was Sophenie, an enslaved woman. U.S.A. Herndon ventured into the realm of racial politics at the turn of the century by joining Booker T. Washington in establishing the National Negro Business League. 1925. ." Herndons mother, Sophenie, was a black slave; his father, Frank Herndon, was a white slave owner. "No story, no tragedy, no epic poem will be read with greater wonder or followed by mankind with deeper feeling than that which tells the story of his life and death," Lee said, according to Merritt's book. The article emphasizes his competence and success as a businessman. The field hockey venue used during 1996 Summer Olympics located at Morris Brown College was named Herndon Stadium. Philadelphia, Pennsylvania 19192-1550 no architect drew the plan. Famous for founding and heading the successful Atlanta Family Life Insurance Company, he is also remembered as the city of Atlanta's first African-American millionaire. His insurance company was very successful since it was operated in some states in US such as Texas, Kansas, Florida, Tennessee, Missouri and Kentucky. Progressive voices like Henry Grady promoted a more diverse economy, welcoming northern investment, while populists like Tom Watson believed the focus should remain on the needs of working Georgians, particularly farmers. .home.page-template-magazine-template .navigation .menu > li > a:hover{ Within six months, Herndon became a sought-after talent in his new trade. "Alonzo Herndon." Why do you think the Herndon home displayed windows of Alonzo's heritage? In 1905, his property holdings were valued at nearly $325,000. abides by its mission to advance the Herndon legacy through education, mentoring, and preparing the next generation of entrepreneurs. Forego a bottle of soda and donate its cost to us for the information you just learned, and feel good about helping to make it available to everyone. Your donation is fully tax-deductible. He gave large sums to a local orphanage and kindergarten for black children, and to the city's leading African American church, First Congregational. Alonzo Herndon began construction on the house in 1905 and it was substantially complete when Adrienne Herndon died after a brief illness in 1910. He opened a barbershop in Jonesboro, Georgia, in 1878 and moved to Atlanta four years later with a business plan for success. color:; Then, copy and paste the text into your bibliography or works cited list. li.mega-sub-item> ul.sub-menu >li >a:hover, li.mega-sub-item> ul.sub-menu >li >a:focus, } background:#f4c85e; letter-spacing:0.7px; Therefore, that information is unavailable for most Encyclopedia.com content. In 1922 the company had achieved legal reserve status, a position enjoyed by only four other Black insurance companies at that time. fbq('track', 'PageView'); border: 1px solid #f4c85e; Opened in 1902, it was fitted with opulent furnishings, 25 luxury hair-cutting stations, and several private rooms with bathtubs and showers. If so, interview or read about that persons life and write it in your own words, create a Powerpoint presentation about that person or create a video presentation. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); List choice By 1922 the company had more than $400,000 in assets. For dues of 25 cents weekly, a payee's beneficiary would receive a sum up to $50 upon death, which paid for funeral expenses. His child Norris B. Herndon eventually took over Atlanta Life, expanding the company's reach and increasing its profits. How does Alonzo Herndon embody the American dream? Alonzo Herndon. The family entered freedom in destitution. At the time of his death in 1927, he was also Atlanta 's wealthiest Black citizen, owning more property than any other African American. In his leisure time, he relaxed at an orange-grove estate he had acquired in Lake County, Florida, which he improved and sold some years later at an impressive profit. Take a virtual tour of Georgia's museums and galleries, Fashion and politics from Georgia-born designer Frankie Welch. } }h2,.two-grid-layout .post-content h2,.standard-layout .post-title h2{ 'https://connect.facebook.net/en_US/fbevents.js'); Retrieved February 23, 2023 from Encyclopedia.com: https://www.encyclopedia.com/history/encyclopedias-almanacs-transcripts-and-maps/herndon-alonzo-franklin. In 1905 he used his proceeds to purchase a failing insurance business in the city, naming it the Atlanta Mutual Insurance Association. Whenever possible, he reinsured the policyholders and merged the faltering business into Atlanta Life in an effort to conserve confidence in Black businesses and save jobs for Black men and women. The New Georgia Encyclopedia does not hold the copyright for this media resource and can neither grant nor deny permission to republish or reproduce the image online or in print. Born into slavery in 1858, in Walton County, Georgia; Alonzo was the son of Sophenie, an enslaved woman, and a white father, likely her enslaver, Frank Herndon, who was from a wealthy slaveholding family. Follow us onTwitter. Alonzo and Adrienne had a son, Norris. Encyclopedia.com. [1] One of his large, refined, barbershops serving white customers was damaged by white rioters during the 1906 Atlanta race riot. never acknowledged paternity. Herndon died in 1927, at 69. Mcauley was, Facts about Charles I of England present the interesting information about the monarch of three kingdoms. Much of the Herndon mansions design has been attributed to the taste and aspirations of the Adrienne Herndons wife Adrienne, who envisioned the rooftop terrace as a performance venue. Warren, New Jersey 07061 Therefore, be sure to refer to those guidelines when editing your bibliography or works cited list. Carole Merritt, The Herndons: An Atlanta Family (Athens: University of Georgia Press, 2002). He decided to open his barbershop here. After her husbands death Jessie Herndon assumed a position on the board of directors of Atlanta Life and, with her stepson, assumed control of the enterprise as the major stockholders. .flex-slider li .caption-content a{color:#fff;} color:#494bbc; into a half dozen new states, including Florida, Kansas, Kentucky, Missouri, Tennessee, and Texas. Freed by the 13th Amendment, Herndon and his mother, younger brother, and maternal grandparents became sharecroppers. Alonzo Herndon was born on the 26th of June, 1858. June 26 Horoscope. They were homeless and living in poverty. #menu .has-mega-sub-blog-menu .mega-sub-menu ul li a:hover{ At one point, Herndon was the wealthiest African-American in Atlanta. } border-left: 3px solid #f4c85e; Herndon also invested in real estate, and then entered the insurance business. He was a member of W.E.B. On his way to becoming Atlantas first black millionaire, Herndon amassed a fortune in real estate. His holdings eventually encompassed extensive real estate, and one of the nation's largest black-owned businesses and most successful insurance companies, Atlanta Life. Got an event or know of something opening in and around Atlanta? Blake Sims. Eventually he established Atlanta Life, an insurance company. Herndon said he did this to support and empower Black businesses and their workers. Alonzo Herndon embodied the American Dream while leading the way for financial freedom for African Americans.With lively illustrations, The Story of Alonzo Herndon introduces Alonzo Herndon to young readers and inspires them to achieve greatness. Emancipated at the end of the Civil War (1861-65), he was sent away from his birthplace by his father. In 1922 the company was reorganized as the Atlanta Life Insurance Company and achieved legal reserve status, a position enjoyed by only four other Black insurance companies at that time. Employees: 46,000 Carole Merritt, director of Herndon Home, takes students on a tour of the house where Alonzo Herndon lived with his wife Adrienne and their son Norris. )- (Los Bros Hernandez, a collective pseudonym), Herndon, Nancy 1934- (Elizabeth Chadwick, Nancy Fairbanks), National Association for the Advancement of Colored People, https://www.encyclopedia.com/history/encyclopedias-almanacs-transcripts-and-maps/herndon-alonzo-franklin, The Mixed Legacy of the Reconstruction Era. The family worked chiefly as sharecroppers on plantations in Social Circle, Georgia, 40 miles east of Atlanta. He soon founded the Atlanta Life Insurance Company, where he served as president. By Lestey Gist, The Gist of Freedom An African-American barber and entrepreneur, Alonzo Herndon was the founder and president of the Atlanta Life Insurance Company, one of the most successful black-owned insurance businesses in the nation. Alonzo Herndon. Stock Exchanges: New York London Tokyo Paris Zrich Basel Ge, Hernando de Soto and the Spanish Exploration of the American Southeast, 1539-1542, Hernndo (y Palomar), Rafael (Jos Maria), Hernandez, Jaime 1959(? Such financial success provided Herndon with entree into Atlantas black elite where he met his wife. He also put aside a small portion as savings, which he earmarked for the purpose of leaving Social Circle as soon as possible to improve his economic and social condition. } The young Herndon was one of 25 slaves owned by his father, who In 1910 Alonzo and Jessie Herndon built the Herndon Home which at the time was one of the largest mansions in Atlanta. Pick a style below, and copy the text for your bibliography. Herndon quickly found employment in one of the citys most important black- owned barbershops, and just as quickly, developed a loyal clientele among the members of Atlantas white elite who patronized the establishment. header,.page header{ Stock Exchanges: N, One Liberty Place }body,p{ He also became the president of this company. There is no need to wonder that this self made man became the first black millionaire from Atlanta. The family attended the First Congressional Church in Atlanta and was closely associated with Clark University and AMA schools. 20072023 Blackpast.org. Because each style has its own formatting nuances that evolve over time and not all information is available for every reference entry or article, Encyclopedia.com cannot guarantee each citation it generates. 1858-1927 Alonzo Herndon parlayed success as a barber and as the owner of upscale barbershops into a business empire. background:#0e0e0e; In 1905 he purchased a failing mutual aid association, which he incorporated as the Atlanta Mutual Insurance Association. By the time he was 20, Herndon had managed to save the sum of $11, and ran away from Social Circle with it. In 1883 Herndon migrated to Atlanta, Georgia to continue in the barbering business in the largest city in the state. Completed in 1910, the Herndon Home, was the residence of Alonzo Herndon and his family. Fax: (215) 761-5515 Before long, he took up barbering and mens grooming, which afforded freed blacks a level of eliteness in a white world. The house's design was attributed to her in a published eulogy by AU president Ware who said, ". He decided to leave his Social Circle in 1878. Alonzo F. Herndon is regarded by most historical accounts as Atlantas first Black millionaire, and certainly one of the wealthiest in the early 20th Century. The move was a success and Herndon became the premier barber among Atlantas rich and powerful. born into slavery, alonzo herndon would go on to build a company that is still around today. Alonzo Herndon. The Atlanta Life Insurance Company was one of the most successful and powerful Black-owned insurance businesses in America. After his first wifes death in 1910, Herndon married Jessie Gillespie of Chicago, whose influence and support also aided her husband in his business and social life. . His clientele included Atlantas leading lawyers, judges, politicians, and businessmen. The Herndons were very proud to be African Americans. After being emancipated, his family found a job in sharecropper in Social Circle, Georgia. He was born on 9th July 1819 and, Facts about Bernie Mac tell you about the notable American actor, stand-up comedian and voice artist. li.social-icon ul li a,ul.single-social-icon li a i{ .flex-slider.button-three .read-more.read-more-slider a:hover{ Marker Text : Alonzo Herndon was born into slavery in Walton County, Georgia, in 1858. "Alonzo Herndon." margin-bottom: 10px; His success in barbering was spectacular, and as his earnings grew, he invested in real estate in Atlanta and in Florida. Biography. Its barbers were African American, but the establishment served a white clientele only, and quickly became one of the city's leading barbershops. The couple had a son, Norris, who grew Atlanta Life to even greater heights after Herndons death. In 1920, the Atlanta Life building, built at 148 Auburn Avenue in Atlanta, came to symbolize the very best of black Atlanta as well as black excellence in the United States. 8. Alonzo Herndon and Booker T. Washington - Atlanta Life Project. color:#f4c85e; . It also was in 1905 that Herndon made the significant decision to enter the world of insurance finance, and purchased the struggling Atlanta Benevolent and Protective Association, which had been founded by a local African American pastor. Murals in its living room depicted scenes from Herndon's life, including tilling the red-clay fields of Social Circle. Though Herndons successful businesses and investments made him a wealthy man, they did not protect him from the negative effects of racism. .archive-title, .page-title, li.sl-related-thumbnail h3, .multipage-links span{ Total Assets: $256.89 billion (2001) When President Lincoln issued the Emancipation Proclamation, Herndon and his family had their freedom, but were thrust into the position of supporting themselves with virtually no resources. Herndon died in Atlanta on July 21, 1927, a few weeks after his sixty-ninth birthday. Herndon soon became a major philanthropist, investing his time and money into black causes, including co-founding the Niagara Movement, the forerunner of the NAACP. At that time, he was 7 years old. Mrs. Herndon and her stepson worked together in leading Atlanta Life to even greater success. Born into slavery in 1858, in Walton County, Georgia; Alonzo was the son of Sophenie, an enslaved woman, and a white father, likely her enslaver, Frank Herndon, who was from a wealthy slaveholding family. Georgias rise from the ashes of civil war sparked a debate about development and the future of the state. In 1905, he purchased a small mutual aid association that eventually became the Atlanta Life Insurance Company. } His shop at 66 Peachtree Street, outfitted with crystal chandeliers and gold fixtures, was advertised as the largest and best barbershop in the region. American executive Alonzo Franklin Herndon (1858-1927) founded the Atlanta Life Insurance Company, one of the leading insurers in the American South. Born into slavery, he became one of the first African American millionaires in the United States, first achieving success by owning and operating three large barber shops in the city that served prominent white men. } Why do you think the Herndon home displayed windows of Alonzo's heritage? } .navigation ul .current-menu-item > a, .navigation ul li a:hover{ Encyclopedias almanacs transcripts and maps. .slider-wrapper .flex-slider .fs-caption-overlay{ Associated With color:#ddd; Perhaps recalling his early years of extreme deprivation, Herndon treated his employees well and became a generous supporter of a number of Atlanta charitable organizations. 3. When W. E. B. "There was a growing market of White men in post-Emancipation Atlanta who were accustomed to service by Blacks," noted Merritt. .magazine-single-box .header-style-one .header #main-menu-wrapper{ Herndon launched a business with only a formal education, but he was determined to make it. } "The idea of a frieze was probably suggested to Adrienne by an interior decorator, but it would have fallen to Alonzo to capture the essence of his life in five images," wrote Merritt, director of the museum that the residence became many years later. According to the Atlanta Journal, Herndon and his all-Black barbering staff were known from Richmond all the way to Mobile as the best barbers in the South. Following the racial practices of the era, the Black barbers served an exclusively white clientele composed of the citys leading lawyers, judges, politicians, and businessmen. Emancipated at seven years old in 1865, his family worked as sharecroppers in rural Georgia near Social Circle, some 45 miles east of Atlanta. Telephone: (215) 761-1000 .home .header .logo h1 a,.home .header .logo p,.header .logo a,.header .logo p,header.smaller .header .logo h1 a{ font-size:14px; At one point, Herndon was the wealthiest African-American in Atlanta. } .widget .search-submit, .th_more_posts a#more_posts, .slider-post-content .read-more-slider a:hover, .widget .search-submit, .search .search-submit, #commentform #commentSubmit, ul.paging li a{ Encyclopedia.com. } [3], In 1893, Herndon married Adrienne Elizabeth McNeil, a professor at Atlanta University who helped him gain an education and refinement. Herndon was born on June 26, 1858 in Walton County, Georgia to Frank Herndon, a white farmer, and Sophenie, his slave. In the next quarter-century, his business empire grew to include three barbershops, which catered to some of the richest white clientele in Atlanta. Norris also gave the land on which Atlanta University's Herndon Stadium was built in 1948, and donated heavily to civil-rights causes in the 1960s. /*margin-digbar*/ Alonzo Herndon, a former slave born in 1858 in Social Circle, sought to better himself and ultimately became Atlanta's first African-American millionaire. 3. .home .navigation .menu > li > a:hover, .home .navigation ul li a:hover, .home header #main-menu-wrapper .menu-item-has-children > a:hover:after, . 260 14th St. NW The Herndon Home is a historic house museum and National Historic Landmark at 587 University Place NW, in Atlanta, Georgia.An elegant Classical Revival mansion with Beaux Arts influences, it was the home of Alonzo Franklin Herndon (1858-1927), a rags-to-riches success story who was born into slavery, but went on to become Atlanta's first black millionaire as founder and head of the Atlanta . At the time, she was teaching drama and elocution at Atlanta University, from which she had only recently graduated, and was the sole African American woman on its faculty. Today's Georgia Birthdays. Merritt, Carole, The Herndons: An Atlanta Family, University of Georgia Press, 2002. Alonzo Herndon. Atlanta Haps Newsletter Herndon didnt stop there; he continued to buy companies throughout the South, gobbling them until Atlanta Life became the largest insurance company owned and operated by African American in the nation. Herndons mother, Sophenie, was a white slave owner settled down and earned an M.B.A. from in! Next generation of entrepreneurs Herndon 's Life, expanding the company had achieved legal status., follow uson Twitterand like us onFacebook his father 1920s, expanding its operations a job in sharecropper in Circle. Companies at that time, he was determined to make his own success a company is... Beginnings as a National Historic Landmark Register in 2000 Norris B. 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