Select one : d . Caroline had to adjust to __________ differences. Which global entry strategy has the highest degree of risk? Darrell hopes that satisfied customers will create word of mouth referrals for him. Which of the following is NOT a major economic factor that the firm would consider? Firms attempt to respond quickly to complaints, hoping to. An effective global pricing strategy can be easily established by setting the same prices in every market around the world. Diffusion Let us complete them for you. The three levels in between are. Pharmaceutical companies have been criticized for direct-to-consumer television ads promoting the use of their brands of medication for specific medical conditions. Andr was afraid his condominium would look shabby to his future in-laws, so he had it painted just before their visit. efforts to stimulate choices among government agencies. Recognizing this corporate culture, someone attempting to sell to Fordham Hardware should. Suppose that Volkswagen is preparing an RFP for a hands-free phone connection for a new car model. Ethan considered three important attributes when deciding where he would do his banking: the convenience of the location, hours of operation, and interest rates for CDs. have conducted a thorough internal search for information. Quickly and professionally. Question Upscale men's and women's clothing stores, likeNordstrom, Neiman Marcus, or Saks Fifth Avenue, are more . always include his firm in their universal set.C. C. avoids social, situational conflicts. Alternative evaluation often occurs while the consumer is engaged which step of the consumer purchase process. To ensure that customers are satisfied after purchasing his software, Daniel could do all the following EXCEPT:A.create realistic expectations for his customers.B. When shopping for a car you notice a significant price gap between domestic and imported cars, with the imported cars being much more expensive. Ms. Reynolds serves as a __________ in the buying center. Marketers are particularly interested in postpurchase behavior because it A. involves both compensatory and noncompensatory consumers. George would probably be, considered a(n) __________ in the diffusion of innovation, Parents of young children have been known to drive out, of their way so their kids will not see McDonald's Golden, Arches and plead with their parents to stop. Which of the following would be an example of glocalization of the Fiesta? Frazier will likely engage in limited problem solving. looking through the internal records of a firm, often found on the company website. Marketers are particularly interested in postpurchase behavior because it: A. involves both compensatory and noncompensatory consumers. C. $27 Work with our consultant to learn what to alter. When they occasionally see those clothes, hanging in the back of their closet, these teenagers probably feel, 65. T/F A hotel is made up of several businesses, also known as revenue or cost centers. change the way process by which consumers make decisions. Which of the following is one of the global entry strategies? Question 8 Marketers are particularly interested in postpurchase behavior because itSelect one: d. involves actual rather than potential customers.9. When she was looking for a new car, Francesca was considering both American and foreign made vehicles, but her father and boyfriend both encouraged her to buy American-made brands. Americans often equate "bigger" with "better," and prefer larger cars, TV screens, homes even meals. _____ is an entry point that is commonly used to find specific sites. Which of the various factors affecting the consumer decision process are humorous ads like the Bud Light ads most likely to be attempting to influence? Jordana is trying to reduce her customers __________ risk. She was, planning to expand into new markets, and she was, considering pricing. Edward, the leading salesperson for Harrys Honda dealership, began hearing customers asking for hybrid automobiles several years ago. The B2B buying process tends to be more formal than B2C buying. In which buying situation is the buyer most likely to proceed through all six steps in the buying process? Global expansion often begins when a firm receives an order for its product from another country. Consumers involved in habitual decision making engage in little conscious decision making. postpurchase harmony.D. consumers weigh performance risk against functional needs when assessing their attitudes. Daniel knows satisfied customers will come back for software updates as the products and customer base changes. purchase uncertaintyE. the middle class in India will continue to shrink as the rich get richer and the poor get poorer. This E-mail is already registered as a Premium Member with us. He will gather information about the transportation and communications capabilities in each country. reduce the cost of postpurchase advertising. and more. involves both actual and potential customers. Global pricing strategies should be consistent with. 63. Reginald knows his regular customers create repeat business and: assist him in meeting his functional needs. A strategic alliance is a relationship in which two firms collaborate on a business opportunity, but do not invest in each other. _____ includes both the market value of the goods and services produced by country in a particular year plus the net income earned from investments abroad. Colin wants information about the infrastructure in the countries his company is planning to export to. D. involves actual rather than potential customers. Marketing 3310 - Ch. 6 Flashcards | Quizlet achieve standardized pricing across affected industries. They do this because consumers who spend more time walking through the store are likely to make. adhering to the UN Convention on Naming Rights. To ensure that customers are satisfied, Darrell will likely do any of the following EXCEPT:A.let customers know they have the best quality cabinets available anywhere.B. These make up her __________ set. the United States and Western Europe will have dramatic increases in population growth leading to overcrowding. Setting high customer expectations is a good strategy that will help to avoid customer dissatisfaction in the long run. the value of a countrys exports minus its imports. B2B partners often connect to each other on the Internet through special __________ designed to facilitate information exchanges and transactions. Tom is concerned about __________ capabilities in Bangladesh. To attract and maintain habitual purchasers, marketers spend considerable effort. stimulate impulse voting.D. Glocalization refers to a global marketing strategy in which each of the four Ps is customized for each country. One benefit of having satisfied customers is that they may spread positive word of mouth. They are Asian countries experiencing explosive population growth. The traditional marketing strategy of selling umbrellas when it is raining is an example of how __________ factors influence consumers' decisions. Which of the following is NOT true about web portals? T/F A hotel is made up of several businesses, also known as revenue or cost centers. to avoid cultural reference group problems. This is the most important, riskiest and most expensive decision she has ever made. Which of the following would you not expect to find in the RFP? customer loyalty (or disloyalty) answer What are the three possible positive post purchase outcomes? Chris is gathering information about the general economic environment in Nepal. Customer satisfaction 2.) involves actual rather than potential customers . consumers may view their roles differently in different countries. Postpurchase cognitive dissonance is especially likely for products that are, 66. The Northwoods University IT department is planning to buy additional computers for the computer lab. A buying center that makes its decisions by majority vote is a(n) __________ buying center. Cultural nuances, subcultures, and consumers different views of their roles in different countries can make __________ complicated. Maslow's Hierarchy of Needs includes physiological needs at the lowest level and self-, actualization at the top. Globalization refers to the process by which goods, services, capital, people, and ideas. a consumers performance risk is minimized. Satisfied customers, whom marketers hope to create, become loyal, purchase again, and spread positive word of mouth, so they are quite important. Which of Maslows needs is Roberta fulfilling? by a committee after considerable deliberation. Exchange controls refers to the regulation of a countrys, When firms pool their resources to enter a new market, they create a(n). promote products more frequently in traditional media. expensive, infrequently purchased, and associated with high levels of risk. He has no experience as a pilot or airplane mechanic. Daniel sells specialty software designed to allow small insurance companies to manage customer data and claims. The features on their list are called __________. If she decides to purchase a sports car such as the Mustang, she will be primarily fulfilling __________ needs. Most firms maintain customer complaint services online, in the store, or over the, telephone. In group B_1 B1, 80% study more than 25 hours per week, and in group B_2 B2, 40% study more than 25 hours per week. involves both compensatory and noncompensatory consumers. I got another big order, and they just keep on coming." Indias population is fairly old and aging fast. there are fewer franchising opportunities in global markets. whether targeting consumers or resellers, marketers need to focus on. There is only one global product strategy: to sell a product or service similar to that sold in the home country, but include minor adaptations. they must go through many different types of distribution channels. Franchising is the riskiest way to enter a foreign market. There are five types of risks associated with purchase decisions. involves actual rather than potential customers. She carefully monitors the issuance of new home permits to anticipate how many appliances she will need to buy in order to supply her customers. business. The final step of the business-to-business buying process is a formal vendor analysis. Classes start in a few days, and he needs to decide right away how and where to purchase his books. Consumer behavior refers to buyers who are purchasing products for personal, family, or group use. Joanna is at what level in Maslows Hierarchy of Needs? Which of the following is the process of getting oxygen from the environment to the tissues of the body? Which of the following needs pertains to the performance of a product or service? efore going on his first business trip to China, Brad asked his Chinese American friend to advise him on customs and values common among the Chinese businesspeople he will likely encounter. Offering 2-for-1 coupons is effectively the same as offering customers coffee at half price? information search decision rule - 91307 darrell9173 darrell9173 03/11/2018 focus attention on the gatekeeper in the buying centers team. Firms prefer to manufacture in a country that has _____ because it signals a greater opportunity to export products to more markets. $20 Generally, firms entering foreign markets begin with. create post-election exuberance.C. shopping. A reference group may have direct or indirect influence on your attitude toward a particular clothing store. situational. What role(s) do the sales reps play in the buying center? using uncertainty avoidance to reduce power distance. every aspect of consumers purchase decisions. Brazil is characterized by strong upper and lower classes, but the middle class has declined in recent years. This is an especially critical time for marketers, as their customers are dealing with. Unlike manufacturers, __________ buy products from other businesses but do not significantly alter the form of the products they buy. the gross purchasing power of domestic goods and services plus international income. using the Internet to find what other consumers feel about a specific product or service. Fordham Hardware is known for its consensus buying center culture. In B2B buying systems decisions are often made. He will be stopping at the grocery store on the way home. Kimberly has just learned that Caribou Coffee is looking for a new source of commercial-grade coffee makers, one of the products she sells. A. social B. financial C. performance D. psychological E. physiological, Zappos online shoe and clothing store has a unique way of dealing with abandoned shopping carts. By understanding the post-purchase behavior, the marketers can identify areas where they can improve their product to increase customer satisfaction. The most widely used metric used to gauge the size and market potential of an economy is _____ , which is defined as the market value of the goods and services produced by a country in a year. postpurchase dissonance.C. Markham Publishing is known for its consultative buying center culture. Marketers are particularly interested in _____ behavior because it entails actual rather than potential customers. B) offers insights into information search methods. A) involves both compensatory and noncompensatory consumers.B) offers insights into information search methods.C) avoids situational conflicts.D) involves actual rather than potential customers.E) all of these. D. entails actual rather than potential customers. Marketers are particularly interested in __________ behavior because it The Marketers are particularly interested in post-purchase behavior because it entails actual rather than potential customers. D) owly. The shift of population from rural to urban areas in countries such as India helps global marketers by. If you visit a Kentucky Fried Chicken restaurant in China, along with KFC's regular menu items, you will find congee, a rice porridge that can feature pork, pickles, mushrooms, and preserved egg, on the menu. Generally, people buy one product or service instead of another because they.
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